The Top 10 Reasons You Need a Website For Your Business.
If you are a business owner thinking about creating a website, I will save you some time. You do need one. A good one. A professionally designed and built, lead-capturing, sales-increasing, brand-identifying website.
Let's face it. How do you find goods and services these days? The yellow pages? No, on your computer or smart phone. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016. Purchasing goods and services online has become a common practice among many people around the world.
So, If you do not have a website for your business, here is why you should:
- Your customers expect it.
If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t have a website? If you don’t have a business website, today’s digital-savy (and impatient) customers may look elsewhere.
- It provides social proof.
Ninety percent of consumers claim that online reviews influence their buying decisions. Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
- You control the content.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website. A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or brochures. Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
- More bang for your buck.
You position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.
- You don’t need coding or technical skills.
A professional web designer will create an on-line presence that shows off your skills and services in a visually appealing way and organizes your content so that the search engines rank you higher.
- Your competitors all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections. Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find information, reviews, and testimonials.
So if you don't have a website like your competition, you’re giving shoppers a reason to buy from another brand.
- Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website means that you can sell services all the time — not simply between 9 a.m. and 5 p.m. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools like email marketing you can reach new customers and generate repeat business.
- You’ll show up in Google search results.
Consider this: 81% of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “flower shop” or, if they know what they want, “wedding bouquets near Pine Bush.” If you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
- Create a resource center for your staff.
In addition to helping customers, your business website can also benefit your own employees. Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.
- Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
Hudson Valley Web Design does it all. We develop quality creative solutions to suit your specific needs, no project is too big or too small. From e-marketing, design, development, testing, seo, and tracking - our services are geared toward making your internet presence attractive, profitable, and efficient. We can make your business more profitable by offering premium services at a very competitive price. Get a free quote today.